Thom wrote his book "Cracking The Code" on the air: This was the seventh week, covering "speaking directly to the unconscious mind, no/know, you".

"The founders of this country believed it's all about communities; it's all about us together. We are a nation of barn builders. And to say, "Ah, you know, it's all mine". No, I'm sorry. You're the product of a public education system. You didn't die of cholera because we collectively chlorinated your water. I mean, we are a society here."

Thom wrote about the protest in D.C. and the church service he attended beforehand in his article, "Join The Parade For We The People". On the show he mentioned one particular address during the service...

What Native American people have that white people don't.

Thom said the following after his interview with Frank Luntz, in which he pressed Luntz on how he justified to himself the purposes to which he puts his techniques, for example the "death tax" frame.

Dr. Frank Luntz; his new book Words That Work - It's Not What You Say, It's What People Hear.

Thom wrote his book "Cracking The Code" on the air: This was the sixth week, covering "throwing yourself or others into the future, and taking control of your future".

How progressive advertising should be.

Thom wrote his book "Cracking The Code" on the air: This was the fifth week, covering "framing and chunking".

Thom wrote his book "Cracking The Code" on the air: This was the fourth week, covering "the map is not the territory, the meaning of communication is the response you get".

This is the vision we should be holding, this is place we should be going, whenever we are going to discuss Christmas. Frankly, 365 days out of the year. This is a fundamental issue. Can we live peacefully with each other and with the rest of the planet; with all life on Earth? Because if we don't resolve that fundamental issue, we're toast! And I frankly believe that we can.

Thom wrote his book "Cracking The Code" on the air: This was the third week, covering motivation strategies.

Thom wrote his book "Cracking The Code" on the air: This was the second week, covering how we sort emotions.

Professor Jack Forbes, a Native American, who's Professor of Native American studies, wrote a book called "Columbus and other cannibals" which is brilliant and in it he used this word, 'wetiko', which is a native American word that, I forget which tribe or community, that describes basically the eating of the life force of another; It's a cannibalism that isn't literally cannibalism.

Thom wrote his book "Cracking The Code" on the air: This was the first week, covering "from unconscious incompetence to unconscious competence".