I want to step back a little from the constant strum of the latest Trump scandal to the most recent outrage, the Trump constantly popping into the news literally every day. I don't remember this during the Obama administration or any other presidency frankly of my lifetime.

Every day they look for some way to get in the news even if it's negative.

Now, why would that be a good thing for them? Why would that work for them? Why would they think that it's desirable to be in the news for something that there's a lot of outrage around?

George Lakoff is the professor of cognitive science and linguistics at the University of California, Berkeley. He's a distinguished professor. He's now the director of the Center for the Neural Mind & Society.

He published a piece on his website back on July 23rd 2016, before the election.

Now, he's not predicting Trump is going to win but he's laying out all the strategies and techniques of essentially mind control - or persuasion might be a more appropriate phrase - that Trump has been using.

-Thom


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