Americans don’t trust the media. In fact, studies show that we like really, really, really don’t trust the media.
A new survey from the Media Insight Project, for examples, shows that just 6 percent of Americans “say they have great confidence in the press.”
Six percent! Just for some perspective, that’s about the
same number of Americans who say they have trust in Congress, which is about 4 percent.
It’s up for debate whether that reflects worse on Congress or the media, but one thing is clear: the American public’s almost total distrust of the press isn’t going away anytime soon.
Public approval of the media has been declining for decades, and, according to some polls, has now reached
record lows.
This shouldn’t be that surprising to anyone who’s been paying attention.
Thanks to the death of the Fairness Doctrine, the people who are supposed to report the news no longer have any obligation whatsoever to, you know, report the news. As a result, corporate media, especially corporate television media, has become almost completely from indistinguishable infotainment.
In many cases, it actually is infotainment.
Combine that with the fact that the press has gotten it very, very wrong on the biggest issues of our time -- the Iraq War, for example -- and it’s amazing that anyone trusts them to get any story straight.
So, if Americans don’t trust the traditional media, where are they getting their news?
Well, many of them, especially younger Americans, are getting it from the internet and social media.
This is having a big, game-changing effect on our democracy.
Because of social media, politicians and activists now don’t have to worry as much about getting their message across through corporate-controlled media.
They can now actually work around traditional corporate media altogether by using sites like Twitter, Facebook, and Instagram to reach out to supporters and rally the public to their cause.
This dynamic has played a huge role in the rise of Bernie Sanders. There was a “Bernie blackout” in traditional corporate media for the first six months of Bernie's campaign, and, at least initially, Sanders supporters could only find news about their candidate on Facebook and Twitter.
This has changed recently, but there is still an obvious anti-Bernie bias out there in the corporate press, even at supposedly “liberal” networks like MSNBC. As a result, social media has continued to play a big role in the campaign, acting as a corrective of sorts to mainstream media.
Because of its ability to “disrupt” establishment memes and establishment narratives, it’s tempting to see social media as the antidote to America’s media trust deficit.
But we should be careful.
Social media isn’t the white knight of open source information that it appears to be. It’s often just as biased as traditional media, and to make matters worse, doesn’t have the same firebreaks that make traditional media at least somewhat accountable to the public.
